Forecast inaccuracy
Stockouts and markdowns coexist because planning runs on averages.
Retail
Demand and customer intelligence that moves gross margin
Demand forecasting and customer intelligence engines.
Retail advantage now sits in forecast accuracy and personalisation quality. We build demand forecasting, assortment and customer intelligence engines wired directly into commercial operations.
23%
Forecast error reduction
14%
Uplift in campaign revenue
31%
Lower markdown
What we see
The forces reshaping retail
Shallow personalisation
Campaigns segment by demographics rather than predicted intent.
Channel fragmentation
Online and store data never combine into a single customer view.
What we do
Our Retail offerings
Demand forecasting
Hierarchical models by SKU, store and channel with promotional uplift modelling.
Customer intelligence
Lifetime value, propensity and churn models activated in marketing systems.
Assortment and pricing
Elasticity-aware pricing and range optimisation with guardrails.
Unified commerce data
Single customer and product view across every channel.
Demand ForecastingCLV ModellingPricing AICDPData Engineering
Proof of delivery
Forecasting engine for a multi-format retailer
SKU-level forecasting cut forecast error by 23% and markdown exposure by nearly a third.
- 23% forecast error reduction
- 14% uplift in campaign revenue
- 31% lower markdown
Related sectors
Explore adjacent industries
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